Branding & Logo Design

The world has changed dramatically in the past decade. We are ushering in a new generation of buyers who are changing the purchasing landscape. They think online, buy online, communicate online, and some would say live their lives online. The brand, image, and logo of your company may be all they know of you when they arrive on your website. Does your logo convey the message you want? Elemental Designs can assist you in developing a new image and logo and we can test it online against your existing brand and logo to see which one the online public prefers.

Elemental Designs has a team of experts in graphic design, image branding, and logo creation. We consider the demographics of your current customer basin, and assess the new market segments your business is trying to engage. Then we strike a balance between retaining your current customers and reaching your new target audience. Before the creation of your new brand or logo we assess the primary colors to incorporate to create the desired impact. Next, we identify the emotions and stimulus we need to convey to cause your potential customers to trust your business and perceive your company as an industry leader.

Once we have identified the basic building blocks, our team will begin the design process. As the logo or new brand begins to materialize, we will send concepts to you for review and feedback. When the project is nearing completion, Elemental Designs will storyboard the beta concept and have it reviewed by a sample of your company’s buying market. Then we will use the data collected from this process to make the final adjustments to the concept. The new brand or logo is then reviewed by you for final approval. Then Elemental Designs will assist your company in rolling out your exciting new logo or brand image.