Keyword Analysis

Keyword Analysis is the foundation upon which all search engine optimization campaigns are built. It is essential that you have a clear understanding of what words, terms, and phrases your customers are using to locate your services. What good is it if your company website is the number one search result for a search term that your customers are not using to find your company? What if you don’t show up at all for the search terms they are using to find businesses that offer your services? Also, customers use different search terms during different stages of the buying cycle. They use certain terms to research generic products, then they narrow their search and begin using more specific search terms. Finally they use a “buying” search term. While it is good to appear in all three search ranges, it is best to show up in the buying search, isn’t it?

Elemental Designs will locate all of the keywords and search terms individuals are using to locate your products and services. Then we will undergo a comprehensive analysis of this list to determine keyword relevance, looking closely at conversion rates. This is an ongoing process that Elemental Designs monitors constantly for all of our clients. If at any time we identify a search term that is no longer converting, then we will make adjustments to your campaign. We may also identify new terms your customers are using to find your business and add them to the campaign. The best part of working with Elemental Designs is that you know your business is in the hands of professionals who keep you abreast of what is happening with your site with monthly reports on your keyword conversions and performance.

For instance, let’s say that you sell Sony stereo head units in your custom stereo shop. Suppose a consumer is searching for the best head units in the industry, so they type in the following search terms: “best stereo head units for your car”, etc.. As you can imagine, results for Sony, Alpine, Kenwood, for example, will be returned in the search results. Can you compete with the budgets of these high-profile brands? What about the big department stores that sell them such as Wal-Mart, Target, etc.? In reality, how can you ever compete for online traffic? This is where Elemental Designs can help.

In this case study, Elemental Designs discovers that most of your business is derived from a 20 mile radius and all comes from the Chandler, Arizona area. So, Elemental Designs launches an aggressive Geo-specific online campaign to give your business up high-visibility search results for Sony stereos in Chandler AZ. While you couldn’t compete for a top position nationally with these large companies and their huge budgets, you are now receiving target-specific traffic with a very high conversion rate. Don’t you think it is time to let Elemental Designs help you attract the customers who aren’t currently aware of your business?